About us
Mental wellbeing support that your people actually use
OUR WHY
Our mission
At Soother, we are on a mission to improve lives by revolutionising access to therapy in the UK. We believe mental health care should be easy, accessible, and professional, whoever it’s for.
By connecting people with trusted therapists, we ease pressure on the NHS while setting a new standard for excellence in therapy. A “Soother Therapist” is a quality guarantee.
WHAT WE BELIEVE IN
Our values
People First
Everyone matters. Whether you’re an employer, an employee, or a therapist, you deserve to be seen, heard, and supported.
Purpose-Driven
We believe in what we do. Good therapy transforms lives, and we’re here to make that happen.
Integrity
Trust is the foundation of good mental health care. We lead with transparency, honesty, and respect.
Compassion
Mental health is personal. We create a safe space for care, ensuring everyone feels valued and supported.
In Service
We exist to help. Whether it’s improving access, supporting therapists, or empowering businesses, we’re here to make a difference.
How it started...
Hi, I’m George, founder of Soother.
I started Soother because, well, I love people. I’ve always loved people and I really believe in our ability to support each other through the ups, the downs and everything in between.
After studying Psychology and Education at university, I made full use of my degree and the tens of thousands of pounds worth of associated costs by working as a model for the following 15 years.
Eventually I found my way back to what I’ve always been most passionate about, though; helping people where I can. That's what led me to retrain as a therapist and to found Soother — an organisation built on high quality care, connection and the belief that good therapy improves lives.
... and how it’s going
Mental health support in the UK has a long way to go to be the best it can be, both for clients and for therapists. I am unapologetically ambitious about where I think we can all get to and I intend for Soother to be a key part of moving towards that. I wholeheartedly believe in the work we’re doing and the impact it can have, both individually and collectively.
So whether you’ll be a key part of Soother or you’re just having a look, I’m glad you’re here.
Let’s see how we can help.
